Blogs

August 11, 2021

Tracking & Attribution for marketers in a cookieless world

The end of tracking for marketers through third-party cookies doesn’t mean the end of attribution. The best methods for tracking and attribution of your visitor’s data don’t require cookies to be effective. Decision makers in marketing departments should start taking steps on how to transform tracking and attribution with privacy-driven solutions only. Marketers should be considering solutions which will focus on first-party data.

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July 16, 2021

You were always losing data; it's time to WIN!

Marketers could be losing upwards of 70% of their visitor data by using cookie tracking solutions. Luckily, new cookieless alternatives are emerging and can provide even more visitor insights than cookies do.

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Cookieless
July 8, 2021

Marketers change your plans: The Cookieless world is upon us

As the cookieless world will overtake us, we need to adapt to privacy driven solutions. Marketers need to stop losing data and start learning now.

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May 4, 2021

Google’s Cookieless Update And What It Means For Your Brand

The elimination of third-party cookies means marketers and advertisers will have to adapt. Learn how to target your customers without the use of third-party cookies in a more privacy-friendly way.

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March 26, 2021

Top 5 Benefits of Cookieless Tracking Platforms

Using cookies for tracking and attribution is the norm, but there are significant drawbacks to this approach! Check out our blog to understand how cookieless tracking can make all the difference for your company.

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March 11, 2021

Why You Should Care About Cookies And What It Means For Your Data Privacy

Have you ever wondered what cookies are and what they do? Read on to find out how this impacts your data privacy.

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Recent Posts

Million-dollar fines for a security breach? What your company can do to make sure it’s not the next cautionary tale.

First party data strategy with cookieless analytics and attribution

Tracking & Attribution for marketers in a cookieless world

Why You Should Care About Cookies And What It Means For Your Data Privacy