Deeper Actionable Insights

Frequently Asked Questions

What is Content Marketing Analytics?

Content marketing analytics is the use of software to collect data that measures content marketing effectiveness.
Metricsflow takes this data one step further and enables marketers to act on their knowledge.
Content Marketing is a strategic marketing approach focused on creating valuable and relevant content consistently to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Can we nurture our leads using Metricsflow?

Yes, you can.
Metricsflow shows you a lead’s unique conversion journey and denotes what stage a lead is currently in. This information allows your sales team to pick up where the lead left off and convert them into paying customers.

Can you profile and segment web buyers?

Absolutely! We track the buyer’s entire journey from the first point of interaction with your content to when they convert using their unique digitalDNA.
Additionally, Metricsflow uses their engagement behaviors to generate patterns which describe the segments of your audience more precisely.  

How is Metricsflow different from Google Analytics?

Metricsflow tracks without the use of cookies AND provides more in-depth data on your visitors’ engagement with content.

Can you track users that use an ad blocker?

Yes we can!
Cookie tracking creates information gaps because 30% of devices use ad blockers and 40% of users delete cookies monthly.  
A cookie is a small text file created by a website that is stored on the user’s computer either temporarily during the session or permanently on the hard disk. Cookies let website recognize you and keep track of your preferences.
Instead of relying on cookies, Metricsflow uses pattern recognition to learn and predict user behaviors. This is less invasive and allows us to profile and segment the entire buyer’s journey with greater precision.