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Deeper Actionable Insights

Frequently Asked Questions

What is Content Marketing Analytics?

Content Marketing Analytics is the use of software to collect data that provides actionable insights to enable content marketers to measure Content Marketing effectiveness.
 
Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Can we nurture our leads using Metricsflow?

Yes, you can. Metricsflow provides deep insights to all of your leads. You can get actionable insights and important knowledge about the current stages of your buyers.

Can you profile and segment web buyers?

Absolutely! We track the entire buyer’s journey from the first point of interaction with your web content to when they convert. We do this by capturing their unique digital DNA and profiling them.

How is Metricsflow different from Google Analytics?

Metricsflow tracks without the use of cookies!
A cookie is a small text file created by a website that is stored in the user’s computer either temporarily for that session only or permanently on the hard disk (persistent cookie). Cookies provide a way for the website to recognize you and keep track of your preferences.
Our solution uses pattern recognition to track, learn, and predict user behaviors from interaction with content to conversion points in a less invasive way. This allows us to profile and segment the entire buyer’s journey.

Can you track users that use an ad blocker?

Yes we can!