Faq

Metricsflow’s proprietary AI technology attaches a unique digital DNA identifier to a visitor from the first point of contact. With this DNA identifier, we are able to collect over 40 different data points on that visitor. The DNA identifier is anonymous - we do not share Personally Identifiable Information (PII) with the company unless the visitor has chosen to do so (ie. by signing up for a newsletter).

We collect data based on three categories:

Where are they coming from? This includes data like IP and geography

What are they doing? This is user behavior data including search interests, conversion paths, how long they spend on site pages and more

What are they using? This includes channel utilization, browser, hardware and software information
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Companies can choose to use all or some of these data points. Some data will be more relevant to certain companies than others. We provide as much data as you require.

Our mission is to protect the privacy of visitors without sacrificing data insights for the companies we work with. Our AI technology collects over 40 data points on each visitor and stores this securely in the cloud, where only the company has access to their own data. We do not place anything on a visitor’s browser and we do not sell this information to third parties or advertisers. Furthermore, we will only make a visitor’s name and personal information (PII) known to the company if the visitor shares that information themselves (ie. through a conversion such as an email newsletter sign up).

There are many data attribution tools on the market - but they generally all use cookies. Customers have the option to delete cookies when they come on to a website and visitors are often duplicated and seen as unique users when they visit a website more than once. Due to the deletion and duplication of cookies, most companies are losing an average of 40% of their visitor data! That is a huge amount of visitor data being lost that could be converted into paying customers.

Metricsflow provides 100% of your visitor data AND makes it actionable and easy to understand. Our dashboards aggregate important data like top leads and ROI of marketing campaigns so that any member of your team (not just a data analyst) can quickly and easily understand the data and how it informs their marketing strategy.

Unlike cookie applications, Metricsflow is mobile-friendly and can track across platforms so that you get the full prospect and customer journey of your visitors. 

Metricsflow provides multi-touch attribution so you can understand the full prospect and customer journey of your visitors.

MetricsFlow is not a workaround for cookies. We don’t use cookies at all so we are not affected by new anti-tracking and cookie detection platforms. As well, because many data privacy laws address the sharing of data through cookies and third party data, Metricsflow is not affected by these laws - making this ideal for companies who work globally.

Yes, Metricsflow is able to track across all platforms and is capable of UTM tracking.

Yes. According to GDPR laws, Metricsflow is a processor of data while companies are controllers of their data. Companies own their own data and we process the data on behalf of our customers while adhering to privacy-first practices. We do not share or sell data with third parties or ad networks.

Metricsflow has made our integration quick and seamless for our customers. We provide 7 lines of javascript that is embedded on your website - no IT team needed. From there, it is a 4-step process to integrate Metricsflow into your Salesforce CRM. We’ll have you up and running in under 5 minutes so you can start learning from your data.